![]() This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts. Month-by-month customer acquisition spreadsheet.Conversion and revenue model spreadsheet.Simple digital channel planning spreadsheet. ![]() Our budgeting and forecasting spreadsheets include: ![]() By creating budget models using known benchmarks for average CTRs and digital media click-through costs, you can better forecast your return on investment from digital media ads. I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Depending on your objectives, it's worth reviewing and benchmarking the latest metrics like average click-through rates, average cost per click, and cost per lead. If you're forecasting your digital media spend, you need to compare the ROI of your display ads, paid social, Google Ads, and social media. Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals
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